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2026-09-24
Human rights: part of professional training?
By: Alejandro García Suárez – Advisory Office of Communications
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Udecinos strengthen merchandising techniques
Sixth-semester Business Administration students acquire techniques and knowledge in the area of marketing.
“Learning should extend beyond the classroom; it is in practical settings where students learn much more. Going to the store or supermarket and putting into practice the theory learned in the module of Merchandising is a valuable learning experience for students. In the store, they can observe the commercial techniques and strategies used for each product, such as placement, product presentation, shape, size, and colors—aspects that are all interconnected. with market research, consumer psychology, economic analysis, among others”,” explained Giovanni Quijano, professor of the Marketing subject.
See also: interview with Giovanni Quijano, professor of the Business Administration program
The practical class was held at the Olímpica store to see the Merchandising module, which included a talk on commercial and market strategies by the Manager, Jhon Archipold, and the supermarket administrator.
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