Marketing, sports training and playful pedagogy at the Soacha Extension

Students from the Sports Science and Physical Education program participated in talks to learn about tools and opportunities in sports marketing.

On November 8, 9 and 10, the First Higher Education Seminar on Playful Pedagogy and Sports Training was held at the Soacha Extension, aimed at students of Sports Science and Physical Education.

With the presence of speaker Juan Carlos Vázquez, the only FIFA Agent for Colombian matches and Specialist in Sports Management, who presented his paper on Marketing in sports.

“For sports science students who want to learn how sports work from a financial perspective, these spaces offer them the opportunity to learn about managing the various branches and opportunities of sports marketing,” he emphasized.

In this seminar, students learned about the existing variations in the world of sports marketing and, at the same time, delved deeper into the profession and the management of sports sponsorships.

Furthermore, these activities seek to create spaces for qualification, knowledge exchange and academic integration in the area of Physical Education, Recreation and Sports.

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