This is how life has changed for Colombians since the first COVID-19 infection

Source: Semana Magazine

The American information, data and measurement company Nielsen reported on how the spread of the coronavirus around the world has impacted people's lifestyles and caused consumers to drastically change their purchasing behaviors.

According to the Nielsen report, among the practices that have become more common in people's lifestyles are the frequent hand washing, reduced social interactions, limiting the use of public transport, and health-oriented shopping.

In the case of Colombians, Nielsen reports that consumers “are actively stocking their pantries with emergency supplies as concerns about COVID-19 grow.” Therefore, among the most common purchases are hand soap, alcohol, thermometers, disinfectants, and other items.

Furthermore, given the large influx of shoppers in stores, chains have taken measures such as increasing hygiene and sanitation protocols, limiting the number of people entering establishments, limiting the purchase of a single item, and Establish exclusive hours for people over 60 years of age and pregnant women.

Nielsen also points out that Sales in Colombian supermarkets increased by 12 percent, In the week ending March 8, when the first case of coronavirus was confirmed in the country, Bogotá registered 10 percent growth; Medellín and Barranquilla 8 percent; and Cali, 4 percent.

Furthermore, as the report indicates, the categories with the greatest growth were the frozen vegetables, chickpeas, precooked corn flour, toilet soap, food supplements (OTC), bleach, cold remedies (OTC), pasta, lentils and facial tissues.

Conversely, the categories with the greatest decrease were deodorants, jams, beers, prepared tea drinks, shoe polish, brandy, rum, RTD liquors, disposable pens and chocolate bars.

In concluding its report, Nielsen highlights that the challenges arising from the spread of the coronavirus will accelerate the use of technologies within consumers' routines, as quarantines and isolations will force people to access digital connectivity from their homes.

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