It is an academic space that analyzes and produces content about social networks, online communities, and the use of emerging technologies within the University of Cundinamarca community. It focuses on humanities and social sciences topics such as education, human rights, gender equality, and media content. Its objective is to educate the community on the critical consumption of transmedia digital media, promote the right to fair and impartial information, and generate public opinion on relevant issues for the University of Cundinamarca community and its context. To this end, it studies transmedia narrative forms and their impact, conducts data and information analysis on emerging technologies, and develops research projects related to information in transmedia communication.
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What is it?
Define routes, methods and ways to track, and the origin and intention of the information generated by the UCundinamarca community through its social networks.
General information
“The Footprint” is the initial and fundamental phase of the analysis process. This stage involves defining the routes, methods, and techniques that will be used to thoroughly track the information relevant to the study. The footprint is essential for establishing the direction and focus of the analysis, determining which aspects of the information will be observed and how the data will be collected. Furthermore, this phase identifies the necessary resources, establishes the selection criteria, and defines the scope of the study. In short, the footprint provides a solid foundation for developing rigorous and systematic research, ensuring that the analytical process is effective and well-directed.
Origin of the media observatory
The "Origin" section of the Media Observatory at the University of Cundinamarca has the primary function of establishing and contextualizing the foundations, background, and motivations that led to the observatory's creation. This section provides information on the purpose, mission, and vision of the University of Cundinamarca's Media Observatory, in accordance with the MEDIT guidelines, as well as on the historical events, previous research, and identified needs that prompted its establishment. In short, the "Origin" section serves to offer a frame of reference that helps to understand the context and objectives of the 21st-century generation of the University of Cundinamarca's Media Observatory.
History of observatories in the world
The section “History of Observatories Worldwide and Study Papers on Media Observatories” compiles selected documents, studies, and research that offer a global perspective on the evolution, functions, and contributions of media observatories worldwide. This resource provides a historical and analytical framework for understanding the importance of observatories in the academic and social spheres. Users can access a variety of materials that help contextualize and reflect on practices and trends in the field of media observation.
Analyze the types of linguistic, literary, and semiotic strategies used to structure the narrative of the message.
General information
“The Narrative” SIt refers to the analysis stage, where the linguistic, literary, and semiotic strategies used to structure the message's content are examined. This phase allows us to understand how stories are constructed and how they are communicated through different media. narrayouva It is fundamental to unraveling the meaning and intention behind media messages, as well as to identifying patterns and trends in the way information is presented and disseminated. Ultimately, the narrayouva It helps to reveal how communication techniques influence the public's perception and understanding of information, contributing to a more complete and critical interpretation of the media.
Reports
The function of this reports section in the microsite from the University of Cundinamarca, is propTo provide the university community and the general public with written documents containing analyses, research, and results produced by the Media Observatory. These reports are These tools help us better understand contemporary communication phenomena, promote critical thinking, and foster informed discussion on relevant societal issues. Furthermore, they facilitate access to reliable and well-founded information, thereby contributing to the strengthening of knowledge and academic culture within the university community and beyond.
Media and network data analysis
This section is the crucial component responsible for examining and evaluating the rec dataopisides from various media and social media sources. Its main function is To conduct a thorough analysis of this data to identify relevant trends, patterns, and behaviors in media communication and online interactions. This analysisopIt provides valuable information to better understand the media landscape and the dynamics of digital communication in the university community and beyond. Furthermore, the results obtained help to inform about the research, projects and policies promoted by the Observatory, as well as to guide actions aimed at promoting media literacy and critical consumption of information in society. Here you will find documents and videos of media analysis.
Call for Narratives with the Government of Cundinamarca IIPA 2025
Monitor and describe the effects on society (public opinion) of messages produced by the UCundinamarca community through social networks, reporting descriptive analytics.
General information
“The Opinion” SIt refers to the phase of the analysis that is dedicated to monitoring and describing the effects on society, specifically on the opineitherpublic perception of messages produced by the university community through social media and other communication channels. This stage of the analytical process seeks to understand how media messages influence perception and the formation of opineitherones within society, which allows the identification of trends, patterns and possible repercussions of the information disseminated.
Discussions
It is a space dedicated to the organization and dissemination of virtual or in-person meetings where experts, leading professionals, and relevant figures from the media and society share their knowledge, experiences, and opineitherones on relevant topics. By For example, the conversation with YeSenia Valencia and Mauricio Navas, two prominent television personalities, addressed the topic of the influence of social networks on young people. The videos of these discussions are hosted in this section of the microsite, allowing the university community and the general public to access content of interest and academic enrichment on relevant topics in the field of media and contemporary society.
Academic Products
The "Academic Products" section of the Media Observatory at the University of Cundinamarca would serve as a repository for the results of research, analyses, and projects carried out by the observatory and its academic team. This section would include documents such as research reports, academic articles, case studies, data analyses, and more. These academic products propThey would provide direct access to the information and findings generated by the observatory, allowing the university community and the general public to be aware of the contributions and knowledge generated in the field of media. In addition, this section could include interactive tools or multimedia resources to facilitate the understanding and use of academic information.
See IIPA 2024 and IPA 2025 Communications Forum (PDF)
Publication date: September 29, 2025.
Results of the Information Consumption Habits Study IPA 2025
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