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The pandemic has changed user demands, who for a year have been asking organizations for products and services much better tailored to their needs.
Source: El Pais Newspaper
According to Kantar figures, the majority of e-commerce users are under 34 years old and, on average, have a middle-to-high income. Learn more about the profile of e-commerce users in Colombia in the following article. Source: La República.
Fintechs and neobanks arrived to complement market offerings and help the unbanked population access financial services. Today, Colombia is the third most important hub in Latin America.
Source: Semana Magazine
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