Context and changes in corporate culture, this is how ‘big data’ works in the covid era

The pandemic has changed user demands, who for a year have been asking organizations for products and services much better tailored to their needs.    

By: El País Retina

The concept should come as no surprise to anyone big data. In the last decade, it has become established within organizations as just another technology, almost mandatory for business evolution. Without falling into the overused expressions of data being the new oil or the gold of the 21st century, it is true that the pandemic has revitalized how it is incorporated into the heart of companies. The digitization imposed by the coronavirus crisis has accelerated technological adoption like never before in recent history. And data science has also been shaken up. The user demands hyper-personalized products and services, meaning it is not enough to simply gather information aggressively or accumulate...

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