Learn about the profile of e-commerce shoppers in Colombia

Publication date: October 16, 2021

According to Kantar figures, the majority of e-commerce users are under 34 years old and, on average, belong to middle-high income brackets.

By: Carolina Salazar Sierra

Although online shopping was already gaining ground, the arrival of the COVID-19 pandemic, and its respective lockdowns, gave a push to e-commerce, which increased its penetration in Colombia.

However, there is still a long way to go in this consumer segment, and according to a Kantar survey, only 35% of the Colombians surveyed reported having purchased fast-moving consumer goods online during the first half of 2021.

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