The Digital Marketing Specialization program aims to train transhuman specialists, experts in the use of digital tools that allow them to make effective contact with potential consumers/users to understand their real needs and, in this way, guide their decision to approach or purchase the products or services offered by the company.
Program objective:
To train for life, civility and democracy, digital marketing specialists who are characterized by being transformative agents of their environment from a translocal and transmodern perspective, contributing to the development of organizations in their fields of marketing and sales through the appropriation of technological tools.
