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STRATEGIC MACROPROCESS FOR COMMUNICATIONS MANAGEMENT
COMMUNICATIONS MANAGEMENT PROCESS
CHARACTERIZATION
PROCESS OWNER
Carolina Melo Rodríguez
Head of the Advisory Office for Communications
- Continuously improve process performance through the implementation of institutional best practices and the application of the mechanisms established by the University of Cundinamarca, with the goal of creating a smart university organization with heart and soul.
- Consolidate and make visible the University of Cundinamarca as a Green University Institution, consistent with its responsibility to society and nature, within the framework of the international standard.
- Ensure an institutional environmental culture within the framework of its commitment to life-forming education, democratic values, civility, and freedom.
- Inform and educate the community of the University of Cundinamarca and its stakeholders, both at its main campus and its regional branches and extensions, regarding the guidelines of this Institutional Environmental Policy.
- To promote the comprehensive protection of the physical and mental health of officials and contractors who contribute to the fulfillment of the institutional mission, through the prevention and control of occupational hazards.
- Identify the hazards, evaluate, assess, and intervene in the risks present in the processes developed by the University Community and other stakeholders, establishing the respective controls, with the purpose of avoiding and minimizing incidents, work-related accidents, and occupational illnesses that may arise as a result thereof.
- Manage risks with each process of the institution based on the confidentiality, integrity, and availability criteria of the Information Security Management System – ISMS information, starting from Information Asset Management, associated in Annex A of the ISO 27001 standard, for their treatment and mitigation, according to the prioritization of the criticality of the identified information assets.
- Implement and maintain the ESG-SSI-PL01 – Institutional Security and Information Privacy Awareness and Training Plan for the academic community in general, and for administrative staff and teachers in particular, for the appropriation and strengthening regarding policies, procedures, manuals, instructions, and guides on information security and privacy.
STAGES
1. PLAN
2. DO
3. VERIFY
4. ACT
OBJECTIVES
GENERAL OBJECTIVE
Develop communication strategies based on the principle of transparency and timeliness for the University's stakeholders, utilizing various communication media in order to strengthen the institutional image.
SPECIFIC OBJECTIVES
1.Obtain the qualified registrations for the Academic Programs, out of all the processes that the MEN processed for approval during the Validity.
2. Comply with the improvement plans and the activities established for the academic period resulting from the Institutional and Program self-evaluation.
3. Comply with the contingency plans for scheduled activities for academic programs in cohort completion, resulting from the withdrawal of the renewal of the qualified registration, within two current academic periods.
4. Achieve the filing of the documents for the assessment of initial conditions of the 2 academic programs and the institution, in compliance with the high-quality accreditation roadmap of the University of Cundinamarca during the current term.
SCOPE
It begins with the request through the Institutional Request System (SIS) and/or a strategic communication need, continues with the campaign planning for the production of the material (video, digital or printed designs, promotional material), subsequently, the creation of the material is carried out, which goes to review and/or adjustments by the requester. It ends with the publication of the material or printing of the graphic pieces or presentation of the audiovisual material, depending on the requested service.
PROCESS OPERATION POLICY
The Advisory Office for Communications will be consolidated as the specialized area for the dissemination of academic and administrative events regarding the actions of the University of Cundinamarca. The Advisory Office for Communications is responsible for implementing mechanisms and strategies to disseminate information in a creative, responsible, effective, and timely manner, ensuring the strengthening of the institutional image.
It is also the commitment of this area to implement outreach strategies that establish mandatory guidelines as a territorial public entity, contributing to the building of a more efficient, transparent, and participatory state through more and better services to citizens, by leveraging information and communications technologies.
The operation of the process is inspired by the Political Constitution of Colombia, Law 30 of 1992, the Rectoral Plan, the CISNA Matrix (Initial Conditions for Entering the National Accreditation System) – Guidelines for the Accreditation of Academic Programs, the Quality Management System, and the Standard Internal Control Model – MECI.
The conduct of the process managers permanently reflects the statement of the ethical principles, the guidelines set forth in the code of good governance and management style, and the other control environments of the University of Cundinamarca.
| ENTRIES | PROCEDURES | EXITS |
| – Requests made in the SIS (Institutional Requests System) under the option Communications Management - Communication Plan - Action Plan | ECOP01 – Single Application Procedure |
- Institutional publications in digital and/or print media - Institutional videos - Audiovisual material - Design and control of institutional pieces - Print advertising |
| – Identification of needs for institutional strengthening- Action plan | ECOP04 – Marketing and Advertising |
– Media plan - Campaign report |
| – Requests made in the SIS to the webmaster service. | ECOP09 – Web publishing procedure |
– Publications made on the website www.ucundinamarca.edu.co |
Monitor the action plan and the Management System indicators. Monitor the execution of activities through the SIS platform.
Follow-up and evaluation meetings for the activities.
Advance actions for the continuous improvement of process performance, through:
-Preventive action.
-Corrective action.
Continuous improvement action.
Documents
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Digital Operating Model
Digital Operating Model
Digital Operating Model
Digital Operating Model
